Jul 21, 2011
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Bedford Steels is a very specialist steel manufacturer in the industrial East end of the historic steel city of Sheffield.
The company is well over 200 years old, and as part of a long running modernisation of the business, we were contacted to have a look at materials the company communicates it’s offer with.
The first point of call for us was obvious as the website had not been updated for over 6 years. We felt this was the first place to start as the company relies mainly on word of mouth and market knowledge to entice new and expanded business.
Being a very niche product there are some unusual anomalies which occur, but give a bigger creative challenge, which helps us as designers to make a bigger impact. The client, in principle, only required a web presence, which explained who they are and the main products they produce. This is a relatively simple job to do and we completed the website within budget and in a rather short time.
The project went live in the middle of July and is regarded as a starting point for a new era in the marketing activity of the company.
If you click the image above you can look at the site, and read about the unique product that this Steel innovator makes.
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