Jun 16, 2010

Portfolio: Mijn medicijn vergoeding 2009

Click to hear 2009 Radio Commercial number 1

Click to hear 2009 Radio Commercial number 2

Advertising Campaign for Nefarma’s “Mijn Medicijn Vergoeding” 2009

For the second time, Everybody was approached by Nefarma to design an awareness campaign to draw attention to the website mijnmedicijnvergoeding.nl, which compared the differences in cover given by Health Insurers in the Netherlands. The campaign relied mainly upon the radio commercials and internet banners this time to get the required coverage, but some printed materials were produced. An  mailing was sent to all the Health Insurers containing the information in an audiovisual format on a Branded CD.

The website activity increased as a result of the campaign.

http://www.mijnmedicijnvergoeding.nl

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Jun 16, 2010

Portfolio: Mijn medicijn vergoeding 2008

Listen to the 2008 radio commercial here

Advertising Campaign for Nefarma. 2008

Everybody was approached by Nefarma to design an awareness campaign to draw attention to the website mijnmedicijnvergoeding.nl, which compared the differences in cover given by Health Insurers in the Netherlands. The campaign was run in newspapers, magazines, radio commercials and internet banners produced to add to the coverage. The website activity increased as a result of the campaign.

http://www.mijnmedicijnvergoeding.nl