Oct 13, 2009

Portfolio: Prime time exposure at Pauw & Witteman

Yesterday evening, on the NED 1 Prime time TV talkshow, ‘Pauw en Witteman’, an ‘Everybody’ contribution was used to help illustrate the collapse of the Dutch DSB Bank (a struggling consumer and mortgage lender).

The Dutch central bank shuttered DSB Bank NV, after a run by depositors that followed a call from a consumer group to pull money out of the controversial institution. Everybody likes to comment in a visual way those things that are happening in society and concerns us all. DSB bank is also a sponsor of a number of sports including Dutch premier football league champions AZ Alkmaar.

Everybody used the figure of the skater from the logo of the DSB bank and placed a hole in the ice in front of him, reminiscent of the Warner Bros. cartoons to show the upcoming danger which the bank and it’s customers face.