Jun 16, 2010

Portfolio: Craftsman Marine

Craftsman Marine approached Everybody to produce and manage a brand identity programme for the fledgling business in the realm of the leisure boating industry. This project has included everything from the initial logo concept to brand guidelines covering everything from the usual basic usage rules to packaging and exhibition stands.

Throughout the relationship with the client, consultation has been an ongoing need, with Everybody giving advise on everything from the colour the engines are painted in the factory, to the way in which the all the products themselves are shown. The ongoing development of the identity is complicated by its use throughout the world and a brand identity document is in continual development to reflect the always moving nature of this project.

.