Feb 09, 2009

Portfolio: Irene van Peer

Everybody was approached by the Product Designer Irene van Peer to produce an identity for her new business. A hand drawn logo was produced rather than utilising an existing typeface to reflect the unique crafted nature of Irene’s products. The logo also uses a slight influence of the Art Deco era, a time period to which the client relates. The logo was given an “eroded” effect to help give the impression it was made by a stamp, the idea being that by putting the logo on an item, it is approved by the client.

By printing digitally, and producing items together, Everybody helped to keep costs to a minimum, and still achieve a strong end result.