aNewSpring Brand refresh | Everybody Can Design |

Project Description

We were approached at the start of the year by a company called aNewSpring who were looking to have a refresh of their brand communications with the aim of making them more cohesive.

During our initial discussions with one of the owners, we discovered that one of the problems was that they were finding it hard to tell people what they do in a short and succinct manner. Over the next few sessions we worked with the client to get to the core of their business… what it is that actually makes them different.

We helped them to clarify what they do by producing strategic brand guidelines, which outline their offer and how it’s best communicated to the outside world when it’s needed. The entire staff at the organisation can now use this to tell anyone who they work for, what the company is, and what it stands for with relative ease.

As part of the exercise this brand guideline is backed up with a revised logo and a new graphic language that has a lively and fresh feeling to it. This combination gives the message, that was previously being lost in the noise of words and pictures, clarity once more.

What we did:

Brand Strategy and Consultation
Art Direction
Illustration
Print Management